![]() ![]() While that is true for SwiftKey, in this case it is about more than just the money. It is unclear what its plans for the software are, but it is evident Apple sees AI as a big part of its future.įor many start-ups, selling out to a huge company might be a way of cashing in on a great initial idea and years of hard work. In January Apple bought Emotient, a company whose technology analyses facial expressions to judge human emotion. ![]() In October, the iPhone maker snapped up VocalIQ, another Cambridge-based AI firm, to improve Siri, its virtual voice assistant, and as part of its drive into in-car technology. Facebook is also in on the act, having reportedly approached SwiftKey about a deal two years ago.Įven Apple, which has historically developed its own technologies, has begun buying smaller specialist software as it diversifies into other areas. ![]()
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